Hotel Interior Living Lab

Hotel Interior Living Lab: Experimentation and co-creation of interior design spaces in virtual and real environments


Technologies advance, and even more in the field of data and visualization. On the other hand, markets increasingly demand greater customization of products and services, so companies must make efforts to specialize and adapt to this demand.

Taking into account these two realities, CENFIM is developing its project "Hotel Interior Living Lab - Experimentation and co-creation of interior design spaces in virtual and real environments" within the framework of the Territorial Specialization and Competitiveness Project (PECT) "turisTIC en familia" , coordinated by the Provincial Council of Tarragona.

This Lab will be articulated in a double axis in the field of experimentation: on the one hand, the co-creation of spaces for tourist establishments and on the other, the validation of said interior design spaces by its managers and clients (tourists) using techniques of measurement of user behavior.


Applicable results for companies

Hotel Interior Living Lab will help companies to:

  • Improve the process of product design and development and the configuration of spaces, thanks to a better adaptation to the real needs of customers (reorientation to the market).
  • Enable visualization and experimentation of products and spaces before manufacturing (testing).
  • To analyze and validate the products and interior design spaces from the perspective of the user's experience.
  • Improve quality and productivity thanks to better customer orientation.
  • Take advantage of the applicable technology in both visualization and data analysis, within reach.

Click here to see the dissemination video


Project co-financed by the European Regional Development Fund (ERDF) of the European Union, within the framework of the ERDF Operational Program of Catalonia 2014-2020. Investment objective in growth and occupation. Coordinated intervention initiative PECT TurisTIC in family, operation "Op. 11 Habitat Laboratory".

The total investment of the project is 441.076,20 € of wich 220.538,10 € are supported by the FEDER funds.