Showrooms contract

Showrooms shared by companies for promoting the contract hospitality channel

Summary

Permanent showrooms each shared by 12-15 complementary (non-competing) companies for the joint promotion of their products and brands in the contract sector specializing in furnishings for communal spaces (hospitality, retail, corporate, public spaces, etc.).


• Common framework created on a customized basis for each showroom.
• Intensive communication managed by CENFIM (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.)
• Activities and events: Technical sessions, company events and networking events.

Objectives:

  • Joint promotion of the participating companies’ products and brands and showcasing the contract channel
  • Networking with opinion leaders and purchasing managers in the contract hospitality sector
  • Detecting business opportunities in terms of contract projects for the participating companies

Key features:

  • Showroom area in a unique building in an unbeatable location with great transport links
  • Contacts exchanged. The showroom gives participants a special opportunity to network exclusively with professional opinion leaders and purchasing managers.
  • Shared Showroom Manager For each showroom, CENFIM hires a technician to manage the venue, welcome visitors and promote the event to attract more professionals. The Showroom Manager is an architect or interior designer with a commercial profile, ensuring sound technical knowledge and useful assistance to visitors.
  • Mutual recommendations. The participating companies generate traffic in the showroom and share their contacts
  • Common framework created on a customized basis for each showroom
  • Intensive communication managed by CENFIM (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.)
  • Activities and events: Technical sessions, company events and networking events

Showrooms

2010 -2012 Casablanca (Morocco)

2015 Barcelona (WEContract BCN)

2017 Madrid (Working group established)

2018 Londres (Plan)

Applicable results for companies

  • Participation in a showroom in an unbeatable location, aimed at opinion leaders and purchasing managers in the contract hospitality sector
  • Networking with purchasing managers and opinion leaders in the contract hospitality channel
  • Identification and development of business opportunities in the field of contract projects

Funding

The Casablanca Showroom was funded by ACCIÓ and co-financed by the participating companies
The Barcelona Showroom was funded by ACCIÓ and co-financed by the participating companies
The Madrid Showroom was financed 100% by the participating companies

Web

http://www.wecontractbcn.com

Participants

Showroom Casablanca

Showroom Barcelona

Showroom Madrid